Not only were the Miami Heat proud recipients of a 5 game losing streak (before beating the Lakers Thursday night) but the bright and resourceful management team at a local bar in Hollywood, Florida felt it would be a good idea to use the “Miami Dream Team” as a marketing ploy to bring in more patrons.
His plan:
Pick up the bar tab for patrons if the Heat lost a game. All the fans would need to do is show up 30 minutes before the game and stay until the conclusion to get a $25 bar bill credit. Are you serious?
Ask Lebron and I'm sure he'd say.... "That was just dumb"
Ask Coach Spoelstra and I'm sure he'd say.... "That was just dumb"
You could even ask Kanye and even he would say..... "That was just dumb"
Unfortunately for the bar owners, it was a dumb idea indeed. The Heat have not lived up to their pre-season hype as of yet, and reports from CNBC state that $5,600 in bar tabs were cleared after a five-point loss to the Knicks on Feb. 27, and $4,000 in bar tabs following the opening night loss to the Celtics.. CNBC reports the losses have amounted to the $85,000 range over the season so far. (full story here)
So imagine the surprise fans received Thursday night when their beloved Heat beat the Lakers, since they haven’t had to pay for a drink in about two weeks… I am sure the bar had some people who wanted the Heat to lose for the sake of a free bar tab.
But hey, whatever it takes as long as you are bringing bodies into the bar right fellas? How about you have Juwan Howard come by and tell old Fab-Five stories? I bet that would be a cheaper way to get some people in there…
-Slim
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